BTEC Media Tech Award |
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With a BTEC Tech Award in Creative Media Production, you are able to explore, challenge and realise your potential. During the course, you can see whether the industry is one you want to be in, where you could go, and gain the knowledge and skills you need to succeed in your next steps. After completing the course, you could continue on to further vocational and academic study at level 3 - the school offers the BTEC National Diploma in Creative Digital Media as well as A levels in Film and Media (you could also explore apprenticeships and traineeships). What’s more, the transferable skills you will master during your studies such as self-reflection, communication, teamwork and problem solving will also support your progress in present and future. Education is our passport to the future.
More about the qualification:
The qualification has three components that focus on the assessment of knowledge, skills and practices. These are all essential to developing a basis for progression and therefore learners need to demonstrate attainment across all components in order to achieve the qualification. The components are strongly interrelated and
they are part of an integrated whole rather than totally distinct study areas. Learners will take this qualification over a two-year period or longer. This means that they have the opportunity to build their confidence in understanding the sector, vocational contexts and vocational attributes over a long period during the course of study before they are assessed.
Overview:
Component 1
Learning Aims:
A: Investigate media products
B: Explore how media products are created to provide meaning and engage audiences
Learners will analyse examples of media products across the three different sectors: audio/moving image, publishing and interactive, to develop their understanding of how these are created to engage audiences for a specific purpose. Learners will examine examples of different products in order to develop their understanding of the audience and purpose. Using examples of media products from the three sectors, learners will define their primary and secondary audiences and consider the inter-relationship between product,purpose and audience.
Overview:
Component 2
Learning Aims:
A: Develop media production skills and techniques
B: Apply media production skills and techniques
C: Review own progress and development of skills and practices.
In this component, learners will develop practical media production skills and techniques. They will have the opportunity to specialise in one or more of the following media sectors: audio/moving image, publishing and/or interactive media. They will take part in workshops and classes whereby they will develop practical skills and techniques applying these to relevant pre-production, production and post-production processes when reworking an existing media product/s. Throughout their development they will review their own progress and consider how to make improvements.
Component 1 & 2
Activities:
Component 3: Assessment Outcomes.
(Externally assessed)
AO1: Understand how to develop ideas in response to a brief
AO2: Develop planning materials in response to a brief
AO3: Apply media production skills and techniques to the creation of a media product
AO4: Create and refine a media product to meet the requirements of a brief
In this component learners will respond to a client brief and create a product in one of the following media sectors: audio/moving image, publishing or interactive. They will interpret the client’s needs and engage in the process of ideas generation, selecting and refining their ideas until they are satisfied that they have an idea that meets the requirements of the brief. They will undertake pre-production planning to demonstrate to the client how their ideas will be implemented within a planned media product. Throughout the pre-production process they will need to monitor and review the effectiveness of their planning and intended outcome to ensure that their planned media product are fit for audience and purpose. This should enable them to make the necessary amendments and improvements to their proposed product as they enter the production stage of the process and create a suitable digital media product in response to the brief.
they are part of an integrated whole rather than totally distinct study areas. Learners will take this qualification over a two-year period or longer. This means that they have the opportunity to build their confidence in understanding the sector, vocational contexts and vocational attributes over a long period during the course of study before they are assessed.
Overview:
Component 1
Learning Aims:
A: Investigate media products
B: Explore how media products are created to provide meaning and engage audiences
Learners will analyse examples of media products across the three different sectors: audio/moving image, publishing and interactive, to develop their understanding of how these are created to engage audiences for a specific purpose. Learners will examine examples of different products in order to develop their understanding of the audience and purpose. Using examples of media products from the three sectors, learners will define their primary and secondary audiences and consider the inter-relationship between product,purpose and audience.
Overview:
Component 2
Learning Aims:
A: Develop media production skills and techniques
B: Apply media production skills and techniques
C: Review own progress and development of skills and practices.
In this component, learners will develop practical media production skills and techniques. They will have the opportunity to specialise in one or more of the following media sectors: audio/moving image, publishing and/or interactive media. They will take part in workshops and classes whereby they will develop practical skills and techniques applying these to relevant pre-production, production and post-production processes when reworking an existing media product/s. Throughout their development they will review their own progress and consider how to make improvements.
Component 1 & 2
Activities:
- considering and applying the typical codes and conventions of two media products
- considering and applying the devices and techniques that have been used to produce them
- identifying how the product has been adapted to suit a particular platform and applying those strategies in design
- discussing how a product would appeal to its audience and applying these strategies in design
- making judgements about what audience that might be and targeting them appropriately through design
- identifying the different production processes that have been required for each media product and considering these in design
- discussing the images of people, groups, or places that are represented and applying those representational strategies in design
- considering how have the texts been financed, scheduled, produced and/or distributed
Component 3: Assessment Outcomes.
(Externally assessed)
AO1: Understand how to develop ideas in response to a brief
AO2: Develop planning materials in response to a brief
AO3: Apply media production skills and techniques to the creation of a media product
AO4: Create and refine a media product to meet the requirements of a brief
In this component learners will respond to a client brief and create a product in one of the following media sectors: audio/moving image, publishing or interactive. They will interpret the client’s needs and engage in the process of ideas generation, selecting and refining their ideas until they are satisfied that they have an idea that meets the requirements of the brief. They will undertake pre-production planning to demonstrate to the client how their ideas will be implemented within a planned media product. Throughout the pre-production process they will need to monitor and review the effectiveness of their planning and intended outcome to ensure that their planned media product are fit for audience and purpose. This should enable them to make the necessary amendments and improvements to their proposed product as they enter the production stage of the process and create a suitable digital media product in response to the brief.